Website Aesthetic: Why Design Matters to Your Business
Website Aesthetic: Why Design should matter to you and your Business
The truth is, your website aesthetic matters. The seamless use of your website and its marketing can make all the difference to a user experience.
If you’ve spent some time online, you know that website aesthetic varies wildly from one site to the next.
We’ve all landed on websites that left a lasting positive impression. They wowed us with a great design, cutting-edge graphics, or an interesting layout.
We’ve also landed on plenty of sites that we forgot about as soon as we left the homepage. Maybe they were poorly designed, tough to navigate, or riddled with mistakes. Perhaps they never fully loaded, or simply didn’t load fast enough for us to stick around and wait.
Keep reading to learn why website aesthetic really matters. You might be surprised!
Competition on the Web Is Fierce
At the time that this piece was written, there were more than 1.3 billion websites live. By the time you’re reading this, that number has likely grown by several hundred, thousand, or even million sites.
By the time you reach the end of this article, that number will have grown even more.
With competition for web traffic so high, it’s no longer enough to simply launch a generic website.
If your website aesthetic doesn’t stand out, you won’t stand a chance at getting a portion of the millions of web surfers running searches online.
Web Surfers Have High Standards and Short Attention Spans
It’s an age-old insult to accuse someone of having the attention span of a goldfish. But the reality is that we humans actually have shorter attention spans than our colorful pets.
Where goldfish have attention spans of up to nine seconds, humans focus for just six to eight seconds at a time.
This means that you have just seven seconds to capture people’s attention before they move on to something else. In the seven seconds that pass after someone clicks on your site, you need to provide something that makes him want to stay for longer.
The first step is to make sure that your website will actually load in less than seven seconds. This ensures that customers won’t lose interest waiting for your site to load.
Fast loading pages also ensure that people will get to check out your site once it’s loaded before they go elsewhere.
Your website aesthetic needs to capture visitors’ interests. This can be accomplished with a stunning design, catchy content, or other web design tactics.
A Solid Website Makes It Easy to Implement Other Online Strategies
SEO, SEM, and other online marketing strategies are essential for boosting traffic to your site. When used right, they help increase leads and generate sales.
A solid website design makes it easier to implement these online marketing tactics. If your site doesn’t feature easy-to-navigate pages, space for content, and fast loading speeds, these tactics will fail.
You’ll end up wasting your time and money without seeing any return on your investment.
All of Your Other Marketing Tactics Lead Back to Your Website
Solid web design makes it easy to implement other marketing strategies. But even after you’re able to implement those other marketing strategies, your website aesthetic will continue to impact their performance.
If you’ve ever invested in any kind of web marketing, you know that your tactics likely all work to funnel people to your site.
Your social media pages draw in followers and keep them interested. But they’re also limited in how much information you can provide. There’s no way for your followers to make a purchase from you either.
This means that your social media pages are likely directing your followers to your website.
Other web marketing tactics, such as paid search results or advertisements on other sites, are also funneling web surfers back to your URL.
It won’t matter how strong your web marketing tactics are if the website they lead to is poorly designed.
Google Cares Too
Google and other search engines use algorithms to determine how a website will rank.
These algorithms track keyword usage, links, and a variety of other factors. If your site loads poorly or it’s difficult to navigate, it could get your site flagged by Google. This can hurt its rankings in search engines.
A bad ranking will cost you loads of traffic. The majority of web surfers will never make it past the first page of results on a Google search.
Keeping your site on that first page is a must. That starts with solid web design.
Your Brand Directly Influences Your Company’s Reputation
Before the Internet, customers’ impressions of a company were often based on the first-hand experience in dealing with it. They were also asking friends or family members for references.
Now, a company’s web presence is a huge factor in creating a company’s reputation.
A combination of the brand that you create with your website aesthetic and social media pages will give potential clients an idea of what your company is like.
Where your company’s excellent customer service, stellar products, or useful services might have once been enough, your branding and aesthetic are now just as important.
Investing in quality web design will help your company make a great first impression on potential clients.
Improving Your Website Aesthetic
If you’re ready to improve your website aesthetic for more traffic and leads, it’s time to invest in professional web design.
There are countless software options, tutorials, and other services on the web that can help you build your own website.
Most times, the result will be a boring website that looks exactly like hundreds of others. Or you could get a poorly designed one that will be impossible to build or expand, or that will never run properly.
If you want to create a solid web foundation for your business, professional web design services are a must. Contact us today to see how we can help make your next project a success!