So, you have a website. The only trouble is, it doesn’t show up on the search engines, and no one can find it. With such a low amount of traffic, it’s like your website doesn’t even exist! You can start doing search engine optimization (SEO) to increase your online visibility, but that process can take some time, and you need engaged leads now. That is where SEM comes into play.
SEM or search engine marketing refers to paid search placement where a business pays per click (PPC) to hold a temporary position at the top of the search results. This PPC or pay-per-click advertising is a fantastic way to gain a quick boost in website traffic and capture engaged leads. However, paying by the click can run through your budget quickly if you don’t take a calculated approach on your campaign.
Several factors go into a balanced SEM campaign such as keyword selection, cost per click (CPC), and target geographic locations. Sounds simple enough, but with thousands of keywords to choose from, and competitors vying for the same spots, it is crucial to have an experienced SEM marketer in your corner to help navigate the best path to success. At Dymic Digital we have seasoned veterans in AdWords, which means we have in-depth knowledge of how to run a productive campaign without squandering precious budgets on irrelevant keywords or unnecessary locations to give you the best ROI possible.
While the most effective marketing strategies combine SEO with SEM, having a well-formulated AdWords campaign is an intelligent way to start driving business to your site while you establish more organic traffic. For more information, fill out the contact form or give us a call and we will get familiar with your needs and help develop a plan of attack for a lucrative SEM campaign.