THE FIGHT FOR RELEVANCE IS REAL

Change Happens Gradually,
and then Suddenly

Today’s brands and marketers find themselves in an incredibly challenging and complex environment. Traditional marketing models have broken down, campaign fragmentation is rampant, and the face of marketing is shifting from brands pushing—to consumers curating. With rapid innovation radically changing how companies win and retain customers, staying relevant and competitive will depend on adopting a digital marketing strategy equal to the challenges ahead.

Image of city to represent marketing in a new age
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Change Happens Gradually, and
then Suddenly

THE FIGHT FOR RELEVANCE IS REAL

Image of city to represent marketing in a new age
Watch Video

Today’s brands and marketers find themselves in an incredibly challenging and complex environment. Traditional marketing models have broken down, campaign fragmentation is rampant, and the face of marketing is shifting from brands pushing—to consumers curating. With rapid innovation radically changing how companies win and retain customers, staying relevant & competitive will depend on adopting a digital marketing strategy equal to the challenges ahead.

Digital Marketing
Strategy in a New Normal

The COVID-19 crisis provides a glimpse into a future world, where digital is central to every interaction.

Almost overnight, digital channels have become the primary (and, in some cases, sole) customer-engagement model—dramatically accelerating digital transformation. The unprecedented, almost-total disappearance of live events and conferences, and the barriers on face-to-face business, have created an enormous challenge. For many companies (B2B in particular), this crisis is a wake-up call. It has forced them into a steep adoption curve and there is an immediate need for new channels and social platforms—where introductions can be made and relationships fostered.

In this new reality, digital strategy is a basic business requirement, and it is catapulting digital marketing to the top of the priority list. This is precisely the time to embrace a digital economy, advance digital agendas, and prepare for a changed world. Playing it safe might just be the worst option. Opportunely, Dymic’s new agency model empowers business leaders to rethink sales and marketing strategies, ensure a more robust digital future, and emerge stronger for the next normal.

Digital Marketing
Strategy in a New Normal

The COVID-19 crisis provides a glimpse into a future world, where digital is central to every interaction.

Almost overnight, digital channels have become the primary (and, in some cases, sole) customer-engagement model—dramatically accelerating digital transformation. The unprecedented, almost-total disappearance of live events and conferences, and the barriers on face-to-face business, have created an enormous challenge. For many companies (B2B in particular), this crisis is a wake-up call. It has forced them into a steep adoption curve and there is an immediate need for new channels and social platforms—where introductions can be made and relationships fostered.

In this new reality, digital strategy is a basic business requirement, and it is catapulting digital marketing to the top of the priority list. This is precisely the time to embrace a digital economy, advance digital agendas, and prepare for a changed world. Playing it safe might just be the worst option. Opportunely, Dymic’s new agency model empowers business leaders to rethink sales and marketing strategies, ensure a more robust digital future, and emerge stronger for the next normal.

Big Agency Capabilities
for Meticulous Budgets

AUTOMATED, MULTI-CHANNEL MARKETING STRATEGIES, CUSTOMER JOURNEY MAPPING, AND UX/UI DESIGN

The Challenge

Despite their differences, B2B, B2C, and D2C companies share the same problem; digital marketing today is so complex and resource-intensive, they are forced to make a difficult choice: to either build an in-house creative marketing team (which is expensive and unrealistic for most companies) or hire and manage multiple, single-tactic marketing vendors and live with the lessened power and inherent inefficiencies. Until now…

Our Solution

Dymic, a global strategic marketing and advertising agency, is transforming the digital journey in a way most agencies cannot—bridging the gaps from strategy to execution and providing big agency capabilities to the small and mid-size business segment. Now business leaders with smaller budgets can come to a single source to design, build and run integrated, technology-driven marketing campaigns that prepare them for the future, improve their customer’s experience and breathe life back into their businesses.

Big Agency Capabilities for Meticulous Budgets

AUTOMATED, MULTI-CHANNEL MARKETING STRATEGIES, CUSTOMER JOURNEY MAPPING, & UX/UI DESIGN

The Challenge

Despite their differences, B2B, B2C, and D2C companies share the same problem; digital marketing today is so complex and resource-intensive, they are forced to make a difficult choice: to either build an in-house creative marketing team (which is expensive and unrealistic for most companies) or hire and manage multiple, single-tactic marketing vendors and live with the lessened power and inherent inefficiencies. Until now…

Our Solution

Dymic, a global strategic marketing and advertising agency, is transforming the digital journey in a way most agencies cannot—bridging the gaps from strategy to execution and providing big agency capabilities to the small and mid-size business segment. Now business leaders with smaller budgets can come to a single source to design, build and run integrated, technology-driven marketing campaigns that prepare them for the future, improve their customer’s experience and breathe life back into their businesses.

Bringing Order to
Chaos & Complexity

The Challenge

Consumer attention is fragmented across a wide range of media channels and devices. Between digital, inbound, and traditional marketing methods, there are an incredible number of moving parts. The challenge lies in not just understanding how each tactic or technology works, but also how they work in harmony with each other. When companies hire siloed agencies or freelancers, they have to balance multiple design consultations, project managers, deadlines, meetings, and approval processes. With so many voices, it’s nearly impossible to create one cohesive message.

Our Solution

The Dymic model is all-inclusive—a multi-disciplinary marketing solution designed to bring coherence to the complexity and give brands more control over their message. With a single project leader, coordinating a multi-channel marketing strategy is simplified, and delivering a consistent, customer-focused brand experience across every touchpoint is made possible.

0
More than 70% of consumers use three or more
channels when researching a purchase.

Bringing Order
to Chaos & Complexity

The Challenge

Consumer attention is fragmented across a wide range of media channels and devices. Between digital, inbound, and traditional marketing methods, there are an incredible number of moving parts. The challenge lies in not just understanding how each tactic or technology works, but also how they work in harmony with each other. When companies hire siloed agencies or freelancers, they have to balance multiple design consultations, project managers, deadlines, meetings, and approval processes. With so many voices, it’s nearly impossible to create one cohesive message.

Our Solution

The Dymic model is all-inclusive—a multi-disciplinary marketing solution designed to bring coherence to the complexity and give brands more control over their message. With a single project leader, coordinating a multi-channel marketing strategy is simplified, and delivering a consistent, customer-focused brand experience across every touchpoint is made possible.

0
More than 70% of consumers use three
or more channels when researching
a purchase.
Step 1.

Strategy: Establish objectives, set goals and KPIs, identify tactics.

Tactical marketing (SEO, PPC, etc.) without a strategy is like building a house without a blueprint. Dymic provides businesses with the missing pieces to build a growth blueprint tailored to their industry and ideal customer's journey.

  • Web Design / UX Analysis
  • Customer Journey Mapping
  • Buyer Persona Development

  • Digital Channel Strategy
  • Visibility / Traffic Analysis
  • Conversion / ROMI Analysis
advertising meeting 540
Step 2.

Content: Align creativity with strategy and buyer personas.

Achieving creative and strategic alignment is essential to producing and sharing useful content that captures the attention of your audience, answers their questions, and supports them in every stage of their purchase journey.

  • Graphic Design
  • Copywriting
  • Brand Story & Identity

  • Videography
  • Photography
  • Public Relations
brand experiences 540 darker
Step 3.

UX & UI: Design with a focus on the human experience.

By combining market research, product development, and strategy with design principles, our designers can create seamless user experiences, anticipate customer needs, and unite brand promises with consumer expectations.

  • Website Design
  • Landing Page Design
  • Conversion Optimization

  • UI & UX Design
  • Mobile App Design
  • Pitch Deck Design
ux design satur 540 2
Step 4.

Marketing: Build campaigns that make more than they cost.

We combine UX design, powerful insights, and innovative technologies to engineer efficient, high-performing customer journeys that align brands with the way today’s buyers think, research, and purchase.

  • SEO (Local & National)
  • PPC / Paid Advertising
  • Social Media Marketing

  • LinkedIn Marketing
  • Reputation Management
  • Podcast Development
strategy 3 540
Step 1.

Strategy: Establish objectives, set goals and KPIs, identify tactics.

Tactical marketing (SEO, PPC, etc.) without a strategy is like building a house without a blueprint. Dymic provides businesses with the missing pieces to build a growth blueprint tailored to their industry and ideal customer's journey.

  • Digital Channel Strategy
  • Visibility / Traffic Analysis
  • Conversion / ROMI Analysis
  • Web Design / UX Analysis
  • Customer Journey Mapping
  • Buyer Persona Development
Step 2.

Content: Align creativity with strategy and buyer personas.

Achieving creative and strategic alignment is essential to producing and sharing useful content that captures the attention of your audience, answers their questions, and supports them in every stage of their purchase journey.

  • Graphic Design
  • Copywriting
  • Brand Story & Identity
  • Videography
  • Photography
  • Public Relations
Step 3.

UX & UI: Design with a focus on the human experience.

By combining market research, product development, and strategy with design principles, our designers can create seamless user experiences, anticipate customer needs, and unite brand promises with consumer expectations.

  • Website Design
  • Landing Page Design
  • Conversion Optimization
  • UI & UX Design
  • Mobile App Design
  • Pitch Deck Design
Step 4.

Marketing: Build campaigns that make more than they cost.

We combine UX design, powerful insights, and innovative technologies to engineer efficient, high-performing customer journeys that align brands with the way today’s buyers think, research, and purchase.

  • SEO (Local & National)
  • PPC / Paid Advertising
  • Social Media Marketing
  • LinkedIn Marketing
  • Reputation Management
  • Podcast Development

Harnessing the Power
of Integrated Marketing

The Challenge

Consumers want to determine how and when companies engage them, and they hold the power to control that engagement—any time, and in any place—with their mobile devices. Because they demand consistent, personalized attention across multiple channels, integrated marketing is fast becoming the model of the future.

Our Solution

Dymic’s integrated marketing model aligns brands with modern consumers by creating hyper-relevant, incisive messaging on multiple media channels to provide potential buyers with the right answers—at the right time—on the platform of their choice. When marketing efforts are united and the customer journey is streamlined in this way, campaigns are more efficient, productive, and deliver a much higher return on investment.

0
Integrated Campaigns
Are 300% More Effective
0
4+ Media Channels
Outperform Single or Dual

Harnessing the Power of Integrated Marketing

The Challenge

Consumers want to determine how and when companies engage them, and they hold the power to control that engagement—any time, and in any place—with their mobile devices. Because they demand consistent, personalized attention across multiple channels, integrated marketing is fast becoming the model of the future.

Our Solution

Dymic’s integrated marketing model aligns brands with modern consumers by creating hyper-relevant, incisive messaging on multiple media channels to provide potential buyers with the right answers—at the right time—on the platform of their choice. When marketing efforts are united and the customer journey is streamlined in this way, campaigns are more efficient, productive, and deliver a much higher return on investment.

0
Integrated Campaigns Are 300%
More Effective
0
4+ Media Channels Outperform
Single or Dual

ROI: Changing the
Focus and Priorities

The Challenge

Until recently, marketing was relatively unaffected by technology, automation, and measurability; it was primarily driven by creativity and ideas. But the emergence of digital as the key marketing channel has changed everything. The level of expertise required to execute a multi-channel marketing campaign, as well as the increasing availability of customer data, has sharpened the focus on campaign ROI. To drive growth in this new world, marketers must incorporate data-driven insights and choose KPIs that truly align with the client’s business objectives.

Our Solution

The Dymic model is built around the idea that engagement metrics (e.g. clicks, views, keyword rankings) are a means to an end. Although these measurements are indicators of progress, the value or success of a marketing campaign is determined by its ability to create a return on investment. With this in mind, we combine modern analytics with traditional research methods and marketing fundamentals to tap into the beliefs and behaviors of the target audience. Then we apply the following three mindset shifts to measure the impact our activities have on revenue generation, return on marketing spend, and business growth.

0
Customers
vs. Clicks
0
Conversions
vs. Traffic
0
Outcomes
vs. Metrics

ROI: Changing the Focus and Priorities

The Challenge

Until recently, marketing was relatively unaffected by technology, automation, and measurability; it was primarily driven by creativity and ideas. But the emergence of digital as the key marketing channel has changed everything. The level of expertise required to execute a multi-channel marketing campaign, as well as the increasing availability of customer data, has sharpened the focus on campaign ROI. To drive growth in this new world, marketers must incorporate data-driven insights and choose KPIs that truly align with the client’s business objectives.

Our Solution

The Dymic model is built around the idea that engagement metrics (e.g. clicks, views, keyword rankings) are a means to an end. Although these measurements are indicators of progress, the value or success of a marketing campaign is determined by its ability to create a return on investment. With this in mind, we combine modern analytics with traditional research methods and marketing fundamentals to tap into the beliefs and behaviors of the target audience. Then we apply the following three mindset shifts to measure the impact our activities have on revenue generation, return on marketing spend, and business growth.

0
Customers vs. Clicks
0
Conversions vs. Traffic
0
Outcomes vs. Metrics

Brands We've Worked With

We’ve been a reliable partner for many major and emerging brands over the past decade. Our experience has helped build and grow businesses across a variety of industry sectors; from healthcare to automotive, pharmaceutical to finance, legal to aerospace, home services to non-profits, and many more.

Brands We've Worked With

We’ve been a reliable partner for many major and emerging brands over the past decade. Our experience has helped build and grow businesses across a variety of industry sectors; from healthcare to automotive, pharmaceutical to finance, legal to aerospace, home services to non-profits, and many more.

Client Testimonials

Web Design, SEO & Digital Marketing
Our law firm remained the same size for nearly 3 decades — one location, two attorneys, and about 3-4 legal secretaries. Since launching our campaigns with Dymic, our firm has over tripled in size. We just purchased a second office building to meet our growing needs and now staff 9 attorneys and about 20 legal staff. Their team is extremely talented. I highly recommend reaching out to Dymic.
Adam Savin

Partner, Law Offices of Savin & Bursk

Review Management & Social Media Marketing
I have the professional pleasure of working with Dymic with their Review Management and Social Media services, and I could not be happier. I have worked with countless agencies and marketing service providers in the past 20 years, and the sheer professionalism, clear communication and responsiveness to our account is unparalleled. Thanks Dymic, for making my professional life easier and for making the clients look like rock stars!
Heather Schueppert

CMO, Unified Women’s Healthcare

Web Design & SEO
Dymic has worked with me to address my needs as an artist and a business from our first meeting. They recommend solid solutions and know how to implement them. The SEO work they've put into my website is solid. I was lost in google and now you can find me on the first two pages of Google. They are knowledgeable, responsive, and effective. The people that work there, from design to SEO, are true professionals you can actually trust.
Caroline Malouf

Owner, Caroline Malouf Photography

Client
Testimonials

Web Design, SEO & Digital Marketing
Our law firm remained the same size for nearly 3 decades — one location, two attorneys and about 3-4 legal secretaries. Since launching our campaigns with Dymic, our firm has over tripled in size. We just purchased a second office building to meet our growing needs and now staff 9 attorneys and about 20 legal staff. Their team is extremely talented. I highly recommend reaching out to Dymic.
Adam Savin

Partner, Law Offices of Savin & Bursk

Review Management & Social Media Marketing
I have the professional pleasure of working with Dymic with their Review Management and Social Media services, and I could not be happier. I have worked with countless agencies and marketing service providers in the past 20 years, and the sheer professionalism, clear communication and responsiveness to our account is unparalleled. Thanks Dymic, for making my professional life easier and for making the clients look like rock stars!
Heather Schueppert

CMO, Unified Women’s Healthcare

Web Design & SEO
Dymic has worked with me to address my needs as an artist and a business from our first meeting. They recommend solid solutions and know how to implement them. The SEO work they've put into my website is solid. I was lost in google and now you can find me on the first two pages of Google. They are knowledgeable, responsive, and effective. The people that work there, from design to SEO, are true professionals you can actually trust.
Caroline Malouf

Owner, Caroline Malouf Photography

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