There’s no question that it’s essential for motivated prospects to be able to find you upon searching. Fortunately, no longer do we need to endlessly leaf through the phone book or whip out a paper map to find a business — a simple Google search will get the job done in seconds. Outranking your competitors online can sometimes be an uphill battle. Our local search campaign is the modern solution to digital visibility.
Potential customers who hear your ad on the radio, see your billboard on the road, watch your TV commercial or even those who are referred from an existing customer almost always follow up their initial interest with a keyword search online. If someone is unable to find you in a local search for that keyword, then you just paid for that customer to call the competitor down the street. We develop your digital footprint by building quality, consistent listings for your business all over the internet.
In order to win the visibility game, you must create the most robust digital footprint. These strategies essentially involve authority, velocity, recency, popularity, consistency, and many more signals. The best way to build a reliable and competitive online advantage is by constantly updating your online presence by utilizing these methodologies. When it’s all said and done, if you want Google to endorse your business on the first page of their results, applying these local search guidelines is crucial.
of local information seekers take action within 24 hours
of them looked up geo-targeted information
of those searches will call a local business
of those will visit that same local business
We take your business’s NAP (name, address, phone number), and structure the data for delivery to the top national directories. The information is then aggregated into the whole ecosystem of local information and analyzed by search engines to build your online footprint.
Citations measure online local authority. In other words, taken into account is the mention your company on other websites and directories. This citation build-out involves creating new listings, data clean-up and entering the proper information into the featured fields.
Through “local data” sustainment we will continue to manage your data and update info pertinent to your business. We will also continue “citation velocity,” which is the continued practice of building citations to boost your local authority.
Here's some answers to some popular questions.
With a solid organic strategy in place, most clients report much higher ROI (Return On Investment) with Local Search Optimization. Studies have shown that the majority of people searching for a local business online, gravitate to the “maps”. Logically this makes sense, since the prospect is usually looking for an establishment nearby. Furthermore, additional research revealed that there is a lack of trust associated with display ads, creating a phenomenon know as “banner blindness”. Transitionally this means that; not only does PPC (Pay Per Click) generate less inbound traffic, conversion rates tend to decrease as well. Conclusively we always suggest devoting a larger percentage of your Internet Marketing dollars towards an organic campaign. However, it never hurts to have extra exposure on the Web… So saving some spend for PPC is recommended.