About the Business
Start Fresh Recovery helps patients that struggle with substance abuse, with breakthrough treatment & methodologies. Their program, can remove the euphoria, reinforcing effects, and physical cravings associated with alcohol consumption and opiate use. A quick outpatient procedure utilizes an implant of the drug Naltrexone from which the medication slowly releases into the body for up to 6 months to 12 months, in most patients, depending on individual characteristics and metabolism. Once the physical cravings for the abused substance are suppressed, patients are then able to focus on their mental & emotional healing. These positive changes ultimately transition them to a safe and sober lifestyle. Start Fresh Recovery currently has multiple clinics across the USA, and has many more scheduled to open in 2015.
Their existing website was not optimized for conversion, and showed a low rate of customer response & lead capture. There was no immediate call to action, and no user friendly information for potential clients to request a follow up. The look and feel of the site was antiquated and communicated no credibility, which resulted in unacceptable bounce rates. The website was also not mobile responsive; because no activity was created through a mobile phone interface, major CTA’s (call to action) were not available. The website also did not align with the latest Google algorithm requirements. Lack of offsite publications and content to support the website authority, resulted in no major keywords being ranked on the first page of Google including as well. i.e. Their top converting keyword “Naltrexone Implant”.
Increase in non-branded organic traffic
Overall decreased bounce rate
Website Refresh / Responsive Design / Search Engine Optimized: Themed based content segmentation, creation & distribution. Video banner designed and implemented, “contact us” form creation, individual landing pages developed based on location, geographically sensitive phone info, CRO tracking, Google comporting internal structure, highly desirable online product and service content created & distributed.