About the Business
Franchise based international automotive repair company with over 900 locations.
Previous marketing strategies; including disproportionate budget allocation to direct mail campaigns and yellow page ads, had become antiquated and less than efficient in the highly competitive auto mobile repair space. Company suffered from poor local online exposure (especially on Google maps). Searches using common converting keywords conducted on mobile phones from highly motivated potential customers resulted in little exposure for the Meineke brand. Lack of local authority due to inconsistency or absence of NAP (name address and phone numbers) in local area directories along with poor content distribution and citation velocity.
instances of missing business description
instances of address errors
of listings with no photos or logo
- Online traffic of non-branded high converting keywords increase by over 100%
- Test market sales increase of 18%
- Across the country sales increase overall of 5%
Google+ Local bulk cleanup, maintenance of open/closed locations, data provider distribution, distribute location information across top IYP network, optimize Meineke listings with enhanced content, provide the best user experience with product content lists, analyze reporting and share best practices, Facebook cleanup, Yahoo duplicate suppression, review monitoring and in store review capture test pilot.