About the Business
McDonald Plumbing, Heating and Air is a Sacramento based plumbing and HVAC service company. Established in 1957, as a one man operation, the company now services roughly 2,800 square miles in the Sacramento area, utilizing the latest in energy conscious heating and air conditioning systems.
Prior to partnering with Dymic, McDonald’s marketing campaign had unintentionally overlooked an exceeding number of potential clients in the digital space. A lack of consistent listings in online directories paired with a plethora of unenhanced business profiles resulted in reduced online exposure for the brand as a whole. The company website lacked a user friendly interface and failed to accommodate and engage visitors on desktops, as well as mobile devices. McDonald Plumbing, Heating and Air also struggled with client outreach in the form of offsite announcements and news.
We created a new professional website that reflects the professionalism of McDonald PHAC. Our team added “call to actions”, easy usability and McDonalds online reviews to the website. The result was three times more page views on the site, a 14% increase of time on the site per visitor, and a decrease of bounce rate. DYMIC also released a press release that gained national coverage from Yahoo News, CNBC, and the Herald Online.
Improvement in Non-branded traffic
More page views with new website design