Does email marketing still work?
That’s a question that a lot of business owners ask themselves before starting an email campaign. It’s easy to get distracted by other marketing tools like Instagram to get new customers.
However, email marketing still works. Millennials, for example, spend more time on email than any other generation.
Do you want to use the power of email marketing to generate more revenue for your business? Read on to learn the top email marketing tips that you can use today.
1. Capture the Right Audience
When you build your list, it’s imperative that you start by targeting the right audience.
For example, let’s say that you have a cannabis company that targets medical marijuana users. You don’t want to have a lead magnet or giveaway that targets recreational users. You’re only going to create a list that won’t respond to your messages.
You want to make sure that you understand who your audience is. Know what challenges they want to solve by coming to your site.
You’ll also want to have some kind of incentive that will encourage them to sign up to your email list. That could be an ebook related to what you do or a discount on your services. Whatever your incentive is, you want to make sure that people will find it valuable.
2. Write a Compelling Subject Line
First impressions are everything in business. That includes the subject lines of your emails. People will decide whether to open your email or to send it to the spam folder based on the subject line alone.
Ideally, you want to have a creative headline that has the person’s name and creates a sense of urgency. For example, “A Limited Time Offer for Julie” is more likely to get opened than an email that says “Check Out This Month’s Newsletter.”
You want the subject to be relevant to your users and make them curious enough to open the email.
3. Personalize Messages
People feel more like cattle than people when they deal with businesses. Marketing is no longer a one-size-fits-all solution. Your customers want to be wooed and made to feel special. You can do that by personalizing your email marketing messages.
There are a number of ways you can personalize emails. You can add names to the subject line and the body of the email. You can also personalize emails by segmenting your audience by interests and response to previous emails.
That level of detail ensures that you’re reaching the right people with the right message. Do that well, and your sales will increase.
4. Run A/B Tests
One of the most overlooked email marketing tips is to test your campaign messages. Email marketing solutions have come a long way, making it much easier to test different subject lines and email messages against each other.
You want to use testing to see what type of offers people respond to. For example, you may see your open rates skyrocket when you use the word free in your subject line.
5. Be Consistent
Consistency is the key to email marketing and any other marketing tactic. You want to be so consistent with sending out emails that people expect and look forward to seeing them.
It can be challenging to be consistent on a tight schedule. You can leverage the power of marketing automation to send out email campaigns. Automation can be used to send out a revenue-generating campaign as soon as someone signs up to your list.
6. Make the Email Easy to Read
Your audience will open emails on a wide range of devices. They’ll use desktop computers, laptops, and mobile devices to access email.
You need to keep that in mind as you design your emails. Your email shouldn’t be cluttered with a wall of text and images. People won’t get that far.
You have to think like your audience and put yourself into their shoes. When they check emails, they’re going to scan the content to see if there’s anything useful.
You want to have short paragraphs with bold headlines and highlight the important text. That will help people scan your email and take immediate action.
7. Add Value
What does it mean to add value? It means that your emails should help your customers in some way. Emails that constantly try to sell products and services are a major turn off. You’ll get a lot of unsubscribes in a hurry.
You can do things like share testimonials or customer success stories to your list. You can also share relevant content from other sources. You can send out news updates in your industry or a blog post that addresses a specific problem.
8. Use a Call to Action
The most important part of the email is what’s next. What do you want people to do when they read your email?
You can send them to a blog post to read. You can also direct them to your latest products or services. Don’t send the email without giving your audience clear instructions as to what they should do next.
Top Email Marketing Tips to Boost Revenue
Email marketing is still one of the ways to build revenue for your business. That’s as long as you know how to use it effectively.
The email marketing tips have shown you how you can improve your email strategy to increase your open rates and generate more revenue. The key to success will be in your consistency.
Do you want to know more about how to market your business? Contact us today.